Best SEO Techniques

SEO Technique I: On Page Optimization

•     Use keywords in the page title.
•     Use different title and meta tags for each page. 
•     Use file names that contain key phrases. For example www.businessname.com/bankruptcy-attorney.html
•     Use keywords in the 'anchor text' links.
•     Use alt tags to fill all of the images and title of the links.
•     Do not use underscores in long file names, use hyphens (-).
•     Use headers (h1, h2, h3) to define the content and importance placed on these keywords.
•     Use best technology for the page to load faster and the user does not have to wait.
•     Use site map (for the user), other XML (for search engines)

SEO Technique II: Provide Original & Quality Content

After Google Panda Update content is termed as King to rank higher on the search engines. Be careful about the density of keywords and phrases and maintain a balance between what visitors and search engines looking for.

•     You should provide original content or information.
•     Content should provide complete and comprehensive coverage of the topic.
•     The content should be something that you would want to share or recommend.

SEO Technique III: Keep Updating Your Site

The more often search engines index websites continually changing content, so if we keep quality content, and creating a level of acceptable data, the climb in the search engines will be faster.

SEO Technique IV: Social Networking Sites & Blogs

It is important to create a virtual community that generates changing and dynamic content for your website. This is basically to manage and maintain a blog  or be a member of a social networking site like Facebook, twitter & linkden.

You can optimize your social media profiles for search by following below steps :

•     Be active – Keep updating your social profiles like you do with blogs and websites.
•     Engage with your followers & fans - Engaging with others will keep your profile updated.

SEO Technique V: Articles, Classifieds, Forums

Write articles, reports, comments on other websites and give feedback in forums ....& add a link of your website where ever you post articles or write your feedback.

SEO Technique VI: Promote Your Website

You need to always talk about your blog or website. Organizing online contests giving a prize for the best web design, or the best design for a logo, always gives publicity to the organizer. So use your own ways to be famous as this will increase traffic to your website.

SEO Technique VII: Offline Promotion Of Your Website

Publish about your website or blog in newspapers, magazines, etc., Attend conferences and seminars.  If somebody read your article in the newspaper is very probable that visits your site. Word of mouth is still an effective technique to promote your website.

SEO Technique VIII: Tracking Performance Of Keywords

Keep monitoring the traffic generated by your website. Use Google Analytics for the same. You can know about the low-performing keywords & eliminate them.
But be cautious as changing keywords may take a long time to be noticed, for better or for worse, and you have to analyze the results well before embarking on a radical change.

Seo Friendly File Naming Convention

File name plays very important role in search engine optimization. Yahoo, Bing & Google give due importance to file names. You should think twice while renaming your files. It should be relevant to the topic or content of the page. Try to incorporate keywords in the file.

Seo Friendly File Naming Convention Tips

• Avoid using file names like service.html, instead use actual service name like laptop-repairing.html
• Use keywords in file name as well as in the page title. It should be short and descriptive.
• Use 3-4 words in the file name and separate them with hyphens instead of underscores. Do not use more than 3-4 words.

Few good examples are given below :

www.businessname.com/shoes-adidas-html
www.businessname.com/bankruptcy-attorney.html

Google rewards domains and file names that 'contain' your target keywords or keyphrases. The page, www.businessname.com/bankruptcy-attorney.html will rank high than the page www.businessname.com/8900/455.html - even with the same content & title.
 

Keywords Selection For SEO

The keyword research is  really a tedious process  that takes a lot of time, but it should be  an ongoing process and should be repeated at regular intervals. Look at the words and search terms by which people seek in the search engines. 

Here are the few most important things to consider that you need, when you search for keywords:

Use The right keyword tools

Many "experts" will tell you that the keyword tool from Google is all you need. However, if you are a professional looking for keywords, then you should look for other tools as well. Highly recommended as are Wordtracker and Market Samurai.


Few good keyword research tools are given below :

Google Keyword Tool

SEO Book Keyword Suggestion Tool

Wordtracker

KeywordDiscovery

Market Samurai

Be Realistic While Choosing Keywords

 If you are targeting a niche market with a lot of competition, then you should in order to be ranked well in the beginning use less competitive keywords. These keywords will give you good rankings faster.

Choose Most relevant Keywords

Make sure that the keywords for which you seek is really the highest relevance to your target. If you are an Internet service provider or sell a particular product, then the relevance of search is relatively easy to recognize as you want to sell a product or service.

Other types of targets and may require more detailed studies. For example, if you want to collect entries for magazine subscriptions, or to participate in fundraising activities then you have to do more research.

Competition Analysis

Use google analytics to Keep track of your visitors and the performance of your keywords.
View source code of the competitor's website & review their keywords. It will help you to gain more insight into what you need to include in your keywords list.

SEO Techniques & Facts

SEO Techniques

After the introduction of Google's Panda, the entire algorithm of Google indexing system has changed. Now the top rankings cannot be achieved easily by older techniques. Therefore you need to work from now on the techniques that still work.

Below are few good SEO techniques :

SEO Technique 1 : Original & Unique Content

If your site has original content, then you will be indexed by Google with a better position. Sites that have duplicate content do not get good placement in the search results.

SEO Technique 2 : Correct Use of keywords

While the naming of your article or the placement of your links, you should always remember that you only use the keywords that are most often entered by the people in the search engines, because only then will they find a way to your site. For beginners, start with the keywords where you have less competition.

SEO Technique 3 : Submit Your Site to Good Directories

Submit your site only to good directories like DMOZ, Google, etc, and the second thing do not use low quality links. Try out these techniques and after a short time you will notice that your site get a higher ranking in search engine results.

SEO Technique 4 - SEO and Web Design

Not all web designs are SEO friendly. For example, Java websites for the search engines are more difficult to read. On the other hand, it is easier to integrate different SEO plugins and additions to the sites which are based on standard CMS (WordPress, Joomla, Drupal). Also, some themes are optimized for the search engines better than the other. Think of SEO as early as possible and save you a complete rebuild of the site later.

SEO Technique 5 - Update Your Sites Daily

Daily updates of the site is important! It need not be much more, a new post on the blog, or a small companion. The main thing is to update the site daily if possible. Even the static "landing pages". As I said, it can also be a trifle.

SEO Technique 6 : Get Good Links

Link your site to the known large sites. It is now a known fact that a backlink from a large, well-visited website with authority is more important such as Wikipedia. It signals the search engines to provide quality content on your site.
Focus on Link-diversity. Google takes particular care how diverse your links are, ie how many different websites, IPs, PR (Page Rank) and so the links come. This SEO technique does not seem to be too otherwise known, at least you will be mentioned in the not too often.

SEO Technique 7 : Strong Internal Link Structure

A user-friendly network within your site is not only good for your visitors. Search engines also like it if your navigation is logical.

SEO Technique 8 : Avoid Java and AJAX

Avoid anything that flashes and animated. Even (or especially) intros have lost nothing on your homepage. First, it is bad for usability (ease of use) and secondly - this is the greater evil - search engines cannot do anything. Search engines recognize text, no pictures or animations. So give your text. The more, the better. It uses the graphic swankiest nothing if no one finds you.

Google Panda Update

Google Panda Update

Google Panda update has shaken the SEO domain specially those who were using Black Hat SEO techniques to get high ranking

Google Panda was first released in February 2011. This update was designed to reduce rankings for low-quality sites.

*Sites which are low-value add for users

*Sites that use copied content from other websites

 At the same time, it appreciates high-quality sites, sites with original content and information such as research & original reports or thoughtful analysis.

This change reportedly affected the rankings of almost 12 percent of all search results.   Google published an advisory on its blog to help the affected publishers. Google has provided a list of 23 points on its blog answering the question of "What counts as a high-quality site?".  

We have to always keep in mind that people want real, useful & quality content – and Google is just trying its best to deliver us that which we desire. Publishing content just for getting traffic is not a good idea. Basically with this update Google penalized those sites & reduced their ranking.

If you want to maintain or increase your ranking then follow below steps :

1. Remove all low quality pages from your site.

2. Do not use same keywords on the multiple pages.

3. Avoid getting backlinks from the low quality sites.

4. Avoid autogenerated pages on your site.

5. Do not add pages with 1 or 2 paragraphs.

6. Add good content & keep updating your site.

7. Navigation structure of your site should be clean & internal linking should be strong.

8. Do not use same content on several pages. Also use original content.

 

Bascially Panda update will not effect those sites that use White Hat SEO techniques to get higher ranking on search engines & are more user friendly & offer some value to users.